Training Opportunities

Marketing On Purpose

The Challenge

If your marketing feels more reactive than strategic — you’re not alone. Most credit union marketers are doing their best with limited time, support, and clarity. You’re expected to create impact, prove ROI, and stay ahead — but often without the tools or training to do it confidently.

  • You’re tired of guessing what works.
  • You want to stop doing “random acts of marketing.”
  • You’re ready to show that marketing isn’t just busywork — it’s a business driver.

Why it Matters

Without a plan, a process, or a place to learn, everything feels like trial and error. You’re asked to show results, stay creative, support member growth — all while juggling multiple priorities.

It’s not that leadership doesn’t care — they do. But, when marketing’s impact isn’t clear, it’s harder to earn buy-in, budget, or breathing room. You’re doing a lot. This series helps make it count.

How This Series Helps

Marketing on Purpose is a practical series of bootcamps, webinars, and workshops built for Canadian credit union marketers at every level. Led by credit union marketing expert Lyanne Campbell, this series gives you:

  • Templates, tools, and skills you can use immediately
  • A clear way to tie marketing efforts to business goals
  • Simple methods to track results and show value
  • More confidence — and more respect — in your role
How to Conduct a Marketing Environmental Scan
90-minute workshop starting at 11:00am (Saskatchewan time)
$197		October 21st
Building a Marketing Budget that Aligns with Strategy
90-minute workshop starting at 11:00am (Saskatchewan time)
$197		November 4th
CLICK HERE to register
Campaign Planning Bootcamp
Three 90-minute sessions starting at 11:00am (Saskatchewan time) over two weeks
$597		November 18th, 25th & 27th
CLICK HERE to register
How to Gain Stakeholder Agreement and Buy-In
1-hour webinar starting at 11:00am (Saskatchewan time)
$97		December 2nd
CLICK HERE to register
How to Evaluate a Marketing Campaign
1-hour webinar starting at 11:00am (Saskatchewan time)
$97		December 9th
CLICK HERE to register

Meet the Facilitator

With over 30 years in credit unions, from front-line service and lending to leadership and award-winning marketing, Lyanne brings a rare blend of practical experience and strategic insight.

She understands the pressure you’re under. She offers real support, clear strategy, and a calm, credible voice to help you move forward.

Whether you’re launching your first campaign or refining your tenth, Lyanne helps you connect your work to real results, earn leadership buy-in, and lead with confidence.

She’s walked in your shoes: navigating evolving expectations, changing priorities, and the pressure to make every dollar count. And now, she’s here to help you move forward with purpose.

Want to connect or learn more?

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