Training Opportunities

Marketing On Purpose

The Challenge

If your marketing feels more reactive than strategic — you’re not alone. Most credit union marketers are doing their best with limited time, support, and clarity. You’re expected to create impact, prove ROI, and stay ahead — but often without the tools or training to do it confidently.

  • You’re tired of guessing what works.
  • You want to stop doing “random acts of marketing.”
  • You’re ready to show that marketing isn’t just busywork — it’s a business driver.

Why it Matters

Without a plan, a process, or a place to learn, everything feels like trial and error. You’re asked to show results, stay creative, support member growth — all while juggling multiple priorities.

It’s not that leadership doesn’t care — they do. But, when marketing’s impact isn’t clear, it’s harder to earn buy-in, budget, or breathing room. You’re doing a lot. This series helps make it count.

How This Series Helps

Marketing on Purpose is a practical series of bootcamps, webinars, and workshops built for Canadian credit union marketers at every level. Led by credit union marketing expert Lyanne Campbell, this series gives you:

  • Templates, tools, and skills you can use immediately
  • A clear way to tie marketing efforts to business goals
  • Simple methods to track results and show value
  • More confidence — and more respect — in your role
How to Conduct a Marketing Environmental Scan
90-minute workshop starting at 11:00am (Saskatchewan time)
$197		October 21st
CLICK HERE to register
Building a Marketing Budget that Aligns with Strategy
90-minute workshop starting at 11:00am (Saskatchewan time)
$197		November 4th
CLICK HERE to register
Campaign Planning Bootcamp
Three 90-minute sessions starting at 11:00am (Saskatchewan time) over two weeks
$597		November 18th, 25th & 27th
CLICK HERE to register
How to Gain Stakeholder Agreement and Buy-In
1-hour webinar starting at 11:00am (Saskatchewan time)
$97		December 2nd
CLICK HERE to register
How to Evaluate a Marketing Campaign
1-hour webinar starting at 11:00am (Saskatchewan time)
$97		December 9th
CLICK HERE to register

Register for the whole series and attend ALL FIVE sessions for only $997

CLICK HERE
to register for the entire series and save $188

Meet the Facilitator

With over 30 years in credit unions, from front-line service and lending to leadership and award-winning marketing, Lyanne brings a rare blend of practical experience and strategic insight.

She understands the pressure you’re under. She offers real support, clear strategy, and a calm, credible voice to help you move forward.

Whether you’re launching your first campaign or refining your tenth, Lyanne helps you connect your work to real results, earn leadership buy-in, and lead with confidence.

She’s walked in your shoes: navigating evolving expectations, changing priorities, and the pressure to make every dollar count. And now, she’s here to help you move forward with purpose.

Want to connect or learn more?

To top